The CRO Approach to Getting Your CRM Right

When was the last time someone told you a new tool would solve your revenue challenges?

Maybe it was a marketing platform. Maybe it was analytics software. Maybe it was the CRM everyone in your industry uses.

The pattern is the same: promising demos, exciting features and assurances that it can do everything you need. So you implemented it. Six months later, your team is working around it instead of with it. Now you're stuck explaining the ROI to leadership.

We implement CRMs and here’s what the tech industry often glosses over: Technology alone can’t fix a strategy problem.

Experienced revenue leaders approach CRMs as the last piece of the puzzle, not the first.

Join fractional CROs Kristen McGarr and Cait Grabowski for a live, candid conversation about their strategy-first approach:
• How CROs approach CRM decisions (Spoiler: it’s not about features…)
• Their process for translating revenue goals → RevOps strategies → technology needs.
• Real examples of companies who bought CRMs first vs. those who built strategically first.

You’ll Walk Away With:
✓ An understanding of whether you're ready for a CRM change (or if you need to fix your strategy first)
✓ Specific questions to ask before moving to technology selection
✓ Warning signs of common (and costly) mistakes
✓ Answers to your specific CRM questions and challenges

Panelists
Kristen McGarr, Founder and Fractional CRO at Adroit Insights
Based in Maui, Kristen McGarr blends over 20 years of sales strategy, business process design, and CRM expertise to help small businesses achieve outsized growth. A passionate athlete and coach, she brings the same discipline from triathlons, surfing, and cross-country coaching to designing streamlined, user-friendly systems that drive measurable, award-winning results worldwide.

Cait Grabowski, Senior Implementation Manager at Denamico
Cait Grabowski is a Fractional Chief Revenue Officer who has partnered with 50+ companies ranging from startups to $30M ARR, helping them build sales processes, optimize CRMs, and design scalable go-to-market strategies. She specializes in aligning sales, marketing, and customer success teams to drive efficient revenue operations and sustainable growth. With a track record of success across healthcare, technology, and high-growth ventures, Cait is passionate about helping organizations to scale smarter.

Host:
Brendon Dennewill, Co-Founder & Co-CEO of Denamico
Brendon brings three decades of global leadership experience across six countries to his role as Co-Founder and Co-CEO of Denamico. His diverse background spans duty-free operations, commercial fishing management, and international business development, giving him unique insights into building scalable operations and navigating complex global markets.