Episode 7: Building Florida's Solar Future

🔥 Episode 7 of The Signal — Featuring Will Lombardi | Building Florida’s Solar Future

In this episode of The Signal, Riley and Mark sit down with Will Lombardi, Regional Manager of Field Marketing in Florida, to unpack one of the most honest and insightful conversations yet about leadership, culture, and the solar industry.

Will shares his full journey—from humble beginnings in Massachusetts, to stumbling into solar during the pandemic, to leading one of the fastest-growing and most resilient teams in Florida. His story is packed with transparency, grit, and the kind of mindset shifts that create top performers.

The episode dives deep into:

🌱 How Will grew from a new setter to a high-performing leader
🌞 Why Florida is one of the most exciting (and challenging) solar markets in the U.S.
💡 What makes Boundless different—and why Will chose to build here
🚪 How to create business out of thin air (Will breaks down the door-to-door fundamentals that actually work)
⚡ The real reasons reps fall off—and how to avoid the common traps
🏆 Why culture, autonomy, and ownership matter more than ever
🔥 What kind of people thrive in Florida (hint: warriors)

The conversation also covers market trends—including Florida’s population boom, rising utility rates, and why solar adoption in the state is about to explode over the next few years.

If you're in solar, considering solar, or looking to grow as a leader or a salesperson, this episode is a masterclass in mindset, execution, and opportunity.