Church Rebrand Mistakes to Avoid | What HBO Max Taught Us

Thinking about a name change for your church or nonprofit? A rebrand can refresh your image—but if done wrong, it can cost you credibility and connection. In this video, Phil Cooke https://philcooke.com explains the lessons churches can learn from the HBO Max name change, so you don’t lose the identity that made you recognizable in the first place.

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Phil Cooke – Media Producer/Writer/Speaker/Coach
Helping Creative Leaders Influence the World
Do you have a message or story the world needs to hear? I offer advice on creative leadership, digital media, branding, marketing, film and television production – and the faith to take you from where you are in your ministry or career to where you want to be.

As a filmmaker, media consultant and co-founder of Cooke Media Group in Los Angeles, my client list includes Hollywood studios, major nonprofit organizations, and many of the most respected churches and ministries in the world. I’ve produced media programming in nearly 70 countries and created many of the most influential inspirational TV programs in history.

My philosophy? Get your ideas out there and change the world in the process.

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Find out about Cooke Media Group here: https://www.cookemediagroup.com
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More About This Episode Church Rebrand Mistakes to Avoid | What HBO Max Taught Us
Read more: What Churches and Ministries Can Learn from the Cracker Barrel Rebrand Fiasco
You can update, without creating a backlash. Here’s six lessons churches can learn from the Cracker Barrel rebrand: https://www.philcooke.com/what-church...

00:00 Rebranding: changing your church name
00:20 HBO Max name change and rebrand
01:36 The lesson for churches and nonprofit organizations on rebranding
02:06 Don’t lose your brand identity


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