How Serious Realtors Are Preparing for 2026

The real estate market shift isn’t showing up in the MLS yet, but it is happening right now.
On today’s episode of Motivational Monday with LPT Realty, Founder & CEO Robert Palmer and Executive VP Matthew Hodge break down why the quiet work agents are doing today is exactly what will define who wins big in 2026.

They explain how market share is being taken right now through conversations, open houses, door knocking, and consistent value (long before it ever shows up in transaction data). Robert also dives deep into why the last two Fed cuts caused mortgage rates to rise short-term, why recession fears are actually positive for housing, and how inflation trends, buyer psychology, and compressed timelines are setting the stage for a real estate boom.

This episode is a must-watch for agents who are tired, discouraged, or questioning whether the work is worth it… and for those who want to be positioned ahead of the crowd when the market turns. Be ready as this conversation delivers clarity, conviction, and motivation when it matters most.

If you want to win the boom, you have to do the work in the bust.

👉 The market share you earn now will show up on the scoreboard this new year.

KEY POINTS:

Market share is being taken quietly right now through conversations
Why the last Fed cuts pushed mortgage rates higher (and why that’s actually bullish)
How recession fears help drive rates down and unlock pent-up housing demand
The real reason agents fail: the delayed gap between work and reward
Why January is about survival, and spring is about domination
How widened timelines today collapse into boom conditions tomorrow
Why open houses, door knocking, and visibility matter more in slow markets
What it truly means to “be the mountain” for the next generation of agents

QUOTES:

“The biggest barrier to success in real estate is the disconnected timing between when you do the work and when you see the reward.”


“If you do the work, it will work. The result will come.”


“January is not a fun month in our industry. Nobody’s setting records in January.”


“As the market rebounds, that gap between work and result starts to narrow, and that’s what makes it feel like a boom.”


“We didn’t just come to climb the mountain. We came to be the mountain.”


“The market share isn’t showing up in the MLS data right now, it’s showing up in who’s doing the work when others are not.”


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@lpt realty