“You’re Not Selling Shoes… You’re Selling Confidence” - Jason Wyatt

In this episode of the ISP Podcast, Jason Wyatt (Global After-Sales & Technical Training Manager at JCB) shares powerful insights into what truly drives sales performance in modern B2B environments.

With decades of experience developing sales capability, technical training, and after-sales excellence across global markets, Jason explains why the most effective salespeople focus on people, clarity, and consistent activity.

From his early days selling shoes on Oxford High Street to leading global training programmes for one of the world’s most recognised engineering brands, Jason reveals what actually works in real-world selling — and why many organisations overcomplicate what should be simple.

Key Takeaways:
✅ Why simplicity wins in sales — and how complexity slows deals down
✅ How top performers create clarity, confidence and trust with customers
✅ The real reasons sales processes break (and how to fix them)
✅ What new and developing salespeople must focus on to accelerate their career

This episode is packed with practical, actionable guidance for salespeople, sales leaders, and organisations looking to improve customer experience, sales effectiveness and after-sales performance.

#salesleadership #b2bsales #SalesProfession #ProfessionalSelling #SalesTraining #SalesDevelopment #SalesMindset #SalesTips
#ISP #InstituteOfSalesProfessionals