Here's How. EP 38 | The PropertyGuys.com | A Unique Approach to Disruption

When you think of selling a home, most people picture one route: call a realtor, pay a commission, and hand over the keys. But what if there was another way — one that puts the seller in charge?

In this episode of Here’s How., we sat down with the team behind PropertyGuys.com to explore what happens when you stop following the traditional playbook and start writing your own.

Co-founders Ken LeBlanc and Jeremy Demont, along with Daina Peterson, Director of Franchise Development, walk us through the origin story of a brand that’s been disrupting the real estate industry from day one — long before “disruption” was a buzzword; right at the beginning of the internet!

What started with a few hundred $$ in Moncton has grown into a coast-to-coast network, helping Canadians sell their homes differently, and more importantly, confidently.

But this episode goes beyond real estate. It’s about the guts it takes to question the status quo, the strategy behind scaling a movement, and the mindset required to lead an industry transformation while staying local, grounded, and purpose-driven.

If you’ve ever thought “there has to be another way,” this episode is for you. Because disruption isn’t just about changing how things are done — it’s about believing in why they should be done differently.

Here's How.

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Property Guys: https://propertyguys.com/

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Next episode dropping October 30th, 2025

Filmed at Home Furniture & Lighting - 2463 Mountain rd, Moncton NB.

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