Writing Copy For Food Packaging - Step-by-step Guide
Автор: Plug
Загружено: 2022-04-24
Просмотров: 160
Striking the right pitch with your food packaging copy is about getting the right information in the right tone in front of your customer. It is about balancing sales with help.
The right words on your packaging will do four things. Firstly, they will help you make a sale, so if your customer is standing with your product in one hand and your competitors in the other, the words you use on your pack will make sure it ends up in their basket.
The copy on the pack also has to educate to make sure your customer has the very best experience with your product. A happy customer is usually a returning customer. And if you can get across your brand personality at the same time you are going to re-enforce the connection.
Lastly, you need to keep your customers safe by giving them information on how to use your product and store it properly.
There is a tiny space on packaging for words, so each word has to be carefully selected. The design will make your product stand out but it is often the words that make a sale.
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