Inside India’s ₹67,000 Cr Cola War 2025
Автор: Breakdown
Загружено: 2025-09-07
Просмотров: 39442
Breakdown is a part of Zero1 Network - https://zero1byzerodha.com/network
Coke vs Pepsi vs Campa - we go inside India’s ₹67,000 crore cola war and answer: who’s winning now, and who wins next? From the ₹10 price shock to IPL deals, from kirana distribution to “house of drinks” strategy this is the full story.
What you’ll learn
1. Why Coke still holds 60% and Pepsi 27% share
2. How Campa hit ₹1,000 cr sales and spread to 10 lakh outlets with 3,200 distributors
3. The pricing play: ₹10/₹20/₹50 SKUs that forced rivals to react
4. Why cola 50% of carbonated drinks the real battle is the niches
5. The math behind RCPL’s goal of 25% share by FY30
6. Portfolio power: Thums Up ₹10,000 cr, Sprite ₹8,000 cr, Sting ₹2,000 cr run-rate
7. Why distribution matter via advertising in this category?
Chapters
0:00 Intro
1:23 How Coke’s India story began and the exit
1:38 History of cola.
3:39 Pepsi entered India
4:58 Resurgence of Campa Cola
9:14 Campa Targeting IPL for Marketing
9:53 Future move of Campa cola
11:25 Reliance expanding into Jeera Masala, lemonade, Fruit punch
15:52 Lahori Jeera story
17:33 What happens next? Conclusion.
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