How Real Thought Leaders Use AI...

A real thought leader leads the charge in thinking creatively and critically about specific problems.

They change how we approach solutions and expand our understanding of complex topics.

So if you're a thought leader, you might be wondering: "Should I even use AI? Won't that make me less authentic?"

Here's how responsible thought leaders actually use AI, and it's nothing like what most people are doing. You use AI to expand your thinking and remove the tedious parts of the process.

Here's what that looks like: You come up with your own creative ideas and unique perspectives. You decide on your approach, your metaphors, and the stories you want to tell.

Then you have AI help you organize and structure those thoughts into clear, compelling content.

Think of it like working with a ghostwriter - you provide the vision, direction, and expertise. AI handles the heavy lifting of putting it all together into polished sentences.

But here's where most people get it wrong:
They're using AI to think FOR them.
They're asking it what to write about, what stories to tell, what ideas to share.
That's not thought leadership, that's content farming.

If you're letting AI generate your ideas, you're not a thought leader. You're just someone pumping out content for the sake of having content.

And guess what? You'll become a commodity faster than you can say "ChatGPT."

The difference between a thought leader and a content creator is this: One leads with original thinking, the other follows whatever the algorithm suggests.

Which one are you?