“It’s Not That Easy?” Sam Launched Overnight to Prove It Is

UPDATE on the sugar business in this episode →    • You’re Doing Everything Except the One Thi...  

If you like my episodes with Sam, there are a bunch more right here!    • Episodes with Sam Thompson  

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I sat down with Sam Thompson for part 2 of our two-part episode, if you haven’t listened to the first one yet, go check out    • AI Is Replacing Content Creators (Here’s H...  

In this one, Sam breaks down how a Twitter reply turned into a real hummingbird nectar business doing over $5K in its first 21 days. We talked through his process from idea to Shopify store, how he branded literal sugar, used AI tools to create ads, and scaled it with Meta campaigns. He built everything using tools like ChatGPT, a $20 heat sealer, and SoloDrop, which let him launch the store overnight. We also riffed on smart seasonal products, digital upsells, and brainstormed low-lift business ideas anyone could start using Supliful, Canva, and other very simple tools. If you’re still waiting to “start,” this one proves you really don’t need much.

You can find Sam on X/Twitter (https://x.com/ImSamThompson) and check out what he’s building at https://www.unlimitedcontent.com/ and https://hummingbirdfood.co/

Timestamps below. Enjoy!
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00:00 The Launch of Hummingbird Food
06:02 E-commerce Strategies and Facebook Ads
12:10 Understanding Costs and Margins
17:47 Exploring New Product Ideas and Market Trends
24:06 The Importance of Offer and Vehicle in Business
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