Erewhon Hauls Are Out-Of-Touch Overconsumption

#erewhon #overconsumption #consumerism

Erewhon, dubbed as the “most expensive grocery store in the world” and the “most expensive grocery store in America" has gone viral after a series of celebrities including, Hailey Bieber, Sabrina Carpenter, and Kendall Jenner launched smoothies in collaboration with the supermarket chain. With exorbitantly-priced items like $25 water, $30 ice and $20 smoothies, Erewhon isn’t just selling food, they’re selling you the aesthetics of wealth. In this video I discuss how influencers and celebrities are completely out-of-touch with the realities of most Americans, who are currently in the midst of a housing crisis, staggering inflation and rising gas prices that is making it difficult to afford groceries.

Sources:
Erewhon’s official website:
https://erewhon.com/

Erewhon’s lavish markets and celebrity collabs are captivating the Internet
https://adage.com/article/special-rep...

Erewhon’s Secrets In the 1960s, two macrobiotic enthusiasts started a health-food sect beloved by hippies. Now it’s the most culty grocer in L.A.
https://www.thecut.com/article/erewho...

What is Erewhon? America’s most expensive grocery store that’s going viral
https://www.dexerto.com/food/what-is-...

A symbol of status and health: LA's Erewhon smoothie craze takes off
https://www.cbsnews.com/losangeles/vi...

Bankrate’s 2024 Annual Emergency Savings Report
https://www.bankrate.com/banking/savi...

USDA Food Plans: Monthly Cost of Food Reports
https://www.fns.usda.gov/cnpp/usda-fo...

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