Photography vs. 3D Renders: What Sells Better? | Ecom Marketing Lab Ep. 14

In Episode 14 of Ecom Marketing Lab, Eric Young is joined by Matt & Laura Cali, a husband-and-wife photography team who specialize in branding that actually converts.

We break down the real question facing every ecommerce brand in 2025:
Should you invest in professional photography — or are 3D renderings good enough?

📸 Topics We Cover:
– The emotional power of real photography
– How professional images boost click-through and conversion rates
– The pros and cons of AI, 3D renders, and product spins
– When to use lifestyle imagery vs. studio shots
– How to approach a branding shoot from scratch
– Why luxury brands should avoid generic renderings
– What a full-day photo shoot looks like (pricing + process)

Whether you're launching on Amazon, TikTok Shop, or building your own DTC brand — this episode helps you understand what kind of visual storytelling actually drives sales in 2025.

🔗 Check out Matt & Laura’s work:
https://www.instagram.com/reel/DIhXnD...
https://www.mattcaliphotography.com/
📅 Book a call with Matt
https://www.mattcaliphotography.com/c...