Why My $313k Etsy Shop Isn't as Profitable as It Looks

In this video, we're doing something a little uncomfortable...sharing my 2025 Etsy print on demand sales numbers and breaking down the full income statement. Discover how my revenue stayed the same despite a 10% decrease in orders, and get a clear picture of all expenses and the final profit.

📌 AnywherePOD Code EMILY30 for 30 Days free: https://anywherepod.com/?ref=emily

FREE How to launch an Etsy shop that sells
👉 https://goldcityventures.com/gifting-...

This isn’t a highlight reel, it’s the honest breakdown of what worked, what didn’t, and what I’m taking into 2026.

Key takeaways:
Revenue does not equal profit
Higher AOV can matter more than more orders
Evergreen niches = long-term stability
Flat revenue doesn’t mean failure
Strategy beats panic every time
If you’re building (or thinking about starting) an Etsy print-on-demand shop, this video will help you set realistic expectations and focus on what actually moves the needle.

👇 Other Resources & Mentions:
The Gift Lab: www.goldcityventures.com/gift-lab-yt
The Gift Lab Community: https://www.skool.com/gift-lab/about?...

Start Your Etsy Shop with 40 Free Listings: https://etsy.me/3Onoram

🔗 Stay Connected:
Emily’s Instagram:   / ecommemily  
Emily’s Threads: https://threads.net/@ecommemily
Emily’s Website + Resources: https://ecommemily.podia.com/

Video Chapters

00:00 Why I’m Sharing My 2025 Etsy Numbers
01:00 My Etsy Revenue vs Last Year
03:50 Why Revenue Doesn’t Equal Profit
04:45 When My Sales Started Trending Down
05:50 Why I Didn’t Panic
06:45 The Strategic Pivot That Changed Everything
07:45 Evergreen Niches Explained
08:40 Personalization + Anywhere POD
09:50 Higher Ticket Products = Fewer Orders
10:45 Full Etsy Expense Breakdown
12:00 Etsy Fees Explained
13:00 Tools & Operating Costs
13:45 Cost of Goods Breakdown
14:50 My Total Expenses in 2025
15:20 My Actual Profit in 2025
16:10 Profit Margin Explained
17:00 What 2025 Taught Me
18:10 What I’m Carrying Into 2026
19:30 How to Get Support & Next Steps