The Cost of Being the It Girl: India Love & the Attention Economy

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This video is made for commentary, criticism, education, and transformative analysis purposes only.
All video clips, images, and audio used are presented in a highly transformative manner for the purpose of reviewing, analyzing, and discussing public figures, internet culture, and media narratives.

This content does not substitute for the original works.
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All rights belong to their respective owners.

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India Love Westbrooks has been trending again — but not for the reasons people expected.

Every time she pops up on timelines now, it’s usually through streaming clips, jokes, or people questioning her behavior, her image, or her relevance. Some say she “fell off.” Others insist she doesn’t need to change anything because she’s still that girl.

In this video, I break down why both takes miss the point.

India Love didn’t rise in today’s internet culture — she came up during the Tumblr and early Instagram era, when mystique, distance, and aesthetics were rewarded. Now she’s navigating a digital landscape that demands constant access, personality, and relatability — and that shift has consequences.

We talk about:

How India Love became one of the original It Girls

Why her move into streaming spaces changed public perception

The role of the male gaze in her career

Why the pick-me narrative stuck

Her visibility alongside DDG

The internet’s reaction following his breakup with Halle Bailey

Why being admired from afar no longer works online

And what I would do differently if I were in her position

This is not a hate video.
I actually like India Love — and this isn’t about tearing her down.

It’s about understanding how internet culture evolved, how fame shifted, and why women who were once idealized are now over-scrutinized the moment they become human.

Let me know your thoughts in the comments:

What era of the internet did you grow up in?

Do you prefer mystique or transparency from influencers?

And how do you feel about India Love now versus then?
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