The 4Ps of innovation space

John Bessant and Joe Tidd, two professors from Exeter University in the United Kingdom, developed the 4Ps of innovation space model. They published it in the book Managing Innovation—Integrating Technological, Market, and Organizational Change.

The four Ps model clarifies how comprehensive our innovation is. The model focuses on four broad categories.

The four broad categories of innovation types are:
• The product or service – what we as an organization offer the world.
• The Process – how we create and deliver the product or service we offer.
• The position – who we offer the product or service to and the story we tell about it.
• The paradigm – the way we think about what our organization does and who we do it for. The paradigm is sometimes called ”the business model”.

Section
0:00 Introduction of authors and the purpose of the model
0:26 Incremental and radical innovation
1:00 The four broad categories of the model
1:52 Category - Product innovation
2:21 Category - Process innovation
3:03 Category - Position innovation
4:04 Category - Paradigm innovation
5:21 Use of the model - Flixabout as an example
5:51 Flixabout - Product innovation
6:18 Flixabout - Process innovation
7:15 Flixabout - Position innovation
8:00 Flixabout - Paradigm innovation
8:59 Using the model to discuss the next focus area
9:31 Criticism of the model

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