Repurposing testimonials: clever ways to boost conversions and retention

Shelley Hitz, founder of Christian Book Academy and Retention Lab Incubator member, submitted a brilliant question: “What should I actually do with all the member testimonials I’ve collected?” This bite-sized episode breaks down exactly how to repurpose, categorize, and embed testimonials across your funnel, from the first touchpoint to retention and affiliate advocacy.
Whether you’ve got a few nice words or full-blown case studies, this episode gives you a strategic framework to finally make your testimonials work harder.

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What we cover:
Why not all testimonials are created equal (and which ones to use where)
How to categorize feedback by funnel stage and format
Strategic ways to plug testimonials into your sales, onboarding, and retention workflows
Creative use cases you might not have thought of: like email takeovers, milestone trackers, and lead magnets built on member wins
How to start now even if all you’ve got is a spreadsheet full of snippets

View the episode transcript here.
https://link.candocontent.com/44

Where to from here?

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