Positive vs. Negative Reinforcement (and Punishment) Clearly Explained

In this educational video, Dr. Justin Didomenico, Senior Vice President of School Consultation at BDA and a BCBA-D, breaks down one of the most commonly misunderstood topics in Applied Behavior Analysis: positive/negative reinforcement and punishment.

He explains what “positive” and “negative” actually mean in behavioral terms—adding or removing a stimulus—and how reinforcement and punishment influence behavior by increasing or decreasing its future likelihood. Dr. Didomenico clarifies frequent misconceptions, especially around negative reinforcement, and uses real-world examples like praise, reprimands, and even hiccups to make the four-term framework easy to understand.

Whether you're a student, clinician, educator, or simply someone who wants a clearer understanding of ABA concepts, this video provides a concise breakdown grounded in behavioral science.

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