Natural Hair Care - Buy or Pass "11 Black Owned Hair Care Brands To Try in 2023"

Natural Hair Care "The Product Breakdown" series. Check out this video, where I breakdown the products from Allure Magazine article "11 Black Hair-Care Brands to Try in 2023 and Beyond"

Timestamp
0:00 - Intro
0:25 - The Product Breakdown Intro
1:51 - Melanin Haircare Review
2:55 - How I determine whether to Buy or Pass. Eye The First 5
4:38 - Bread Haircare Review
5:36 - What are Marketing Ingredients
6:22 - KEY INGREDIENTS in Bread's Hair Mask Deep Conditioner
8:50 - Glow By Day Review
9:37 - Eden Bodyworks
11:38 - Why I like Fatty Alcohols in my hair products
13:13 - Design Essentials Review
15:07 - Why Parabens, Silicones & Petrolatum get a bad rap
15:28 - Why Relaxers are bad
16:30 - Design Essentials Review
16:43 - Why "Extracts" are in hair products
17:22 - KEY INGREDIENTS in Design Essentials African Chebe Leave In Conditioner
18:43 - What are HUMECTANTS
19:41 - Curls Dynasty Review
20:16 - Why I don't buy "bundle collections"
21:06 - KEY INGREDIENTS in Curls Dynasty's Icing on a Curl Whipped Hair Butter
22:45 - Alaffia's Beautiful Curls Sculpt Coils Leave-In Conditioner Review
26:11 - XOXO Virgin Hair Review
28:56 - Kosa Professionals Review
29:28 - What is hair porosity
30:59 - You Go Naturals head wear Review
31:40 - Uhai Hair's Intensive Deep Conditioner Review
35:33 - Outro

How to read an INGREDIENTS' LABEL
Ingredients are listed on the back of a product in concentration of highest to lowest. 1st ingredient is usually water, which takes up to 50% to 80% concentration of the product, followed by the other ingredients in descending order of concentration, with the 3 to 5 ingredients taking up the remaining bulk of the product, followed by the remaining 10-15 ingredients having 1% or less concentration and not required to be in any specific order.

Certain ingredients perform certain functions and so the concentration of each ingredient may differ and not reflect it's importance., such as preservatives having 1% concentration, but important in preventing bacteria and mold growth.

Ingredients are broken down into 3 categories
1. Active - the main ingredients are within the first 3 ingredients, because they make up 80% - 90% of the product's formulation
2. Base ingredients are within the first 5 ingredients, which help with creating the product's consistency and texture, such as the emulsifiers, emollients, thickeners and silicones
3. Aesthetic ingredients are the next 10 - 20 ingredients (excluding the preservatives) that include the ingredients featured on the front label, but will not be supported by the INGREDIENTS' LABEL as having a function in how the product works. These are marketing claims with no merit.

Thanks for watching and hopefully you SUBSCRIBE to my channel, NATURALLY ZEE