Prompt Perspectives: How Amazon is using generative AI to deliver personalized customer content

How is Amazon using generative AI to deliver a more tailored and personalized experience for its customers? Join Amazon's Olivia Linder and Raman Bhatia as they discuss how Amazon is transforming the customer experience by using generative AI to deliver personalized product descriptions and recommendations. Learn how Amazon creates tailored product titles that display the most relevant information based on individual shopping behaviors and preferences—whether customers are looking for bulk purchases, budget-friendly alternatives, or specific product features. They share how their team is delivering engaging, personalized content while maintaining the highest standards of quality and trust, helping customers find products faster by highlighting what matters most to them—using Amazon Bedrock and Amazon SageMaker.

Innovating with generative AI across Amazon - https://go.aws/4e1IDbh

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