Connect the Dots - #19 - NetEffect - AI in Enterprise Platforms & eCommerce Strategy

In Episode 19 of Connect the Dots, Chris Bryce sits down with Chris Becker—Principal at NetEffect and Founder of Better Roads—to explore how AI is transforming enterprise platforms and modern eCommerce. From automating ad creation to enhancing content workflows, Chris shares how businesses can leverage artificial intelligence within a content management system (CMS) or headless CMS to streamline operations and improve digital customer experiences.

The conversation highlights the evolution of IT from gatekeepers to strategic solution curators, and how cross-functional collaboration is becoming critical to aligning tech with business goals. A compelling case study on Better Roads, a wellness-focused, non-alcoholic beverage marketplace, illustrates the power of AI-driven multi-channel eCommerce, personalized content, and modern content management platforms.

Learn how AI is reshaping enterprise platforms and eCommerce strategy with NetEffect’s Chris Becker. Explore CMS integration, automation, and digital customer experience trends for scalable business growth.