How This Startup Is Solving India’s #1 Household Problem

What if getting reliable house help was as easy as ordering food or booking a cab?

In this episode, we sit down with Aayush, Founder & CEO of Snabbit, who is building India’s first on-demand house help platform. From solving the age-old absenteeism problem to creating dignity and identity for an entire workforce, Snabbit is tackling a daily frustration in Indian homes and turning it into a massive consumer internet opportunity.

We dive into the early days of pamphlets and society WhatsApp groups, the decision to pivot away from subscriptions, and the playbook that now powers Snabbit’s hyperscale growth. Aayush shares how they cracked supply trust, empowered workers with training and uniforms, built profitability into the model, and raised capital from some of India’s top investors.

This is a masterclass in category creation, operational excellence, and the future of household services in India.

⏱️ Timestamps:
0:00 – Coming Up
0:40 – Introduction
1:32 – What problem is Snabbit solving and what’s the vision?
2:56 – What was the key observation behind starting, and how did customers respond in the first 30 days?
6:15 – What’s the secret to scaling supply in a trustworthy, standardized way?
8:38 – How does Snabbit empower and give identity to the supply workforce?
12:25 – When did Aayush realize that Snabbit could become massive?
16:15 – What does a customer journey with Snabbit look like?
19:24 – How does the model scale profitably and drive repeat customers?
24:21 – What are the most common use cases for Snabbit users today and in the future?
26:28 – Do infrequent use cases drive enough repeat, and what’s the trend?
28:03 – What common customer profiles are using Snabbit the most?
30:00 – What does it take to lead as a first-time founder in hyperscale mode?
33:48 – What are Aayush’s key learnings on hiring for a fast, category-creating company?
36:52 – What drove the first 20 people to join before funding and scale?
38:42 – How did Snabbit raise capital as a first-time founder and find the right partners?
42:57 – What personal discoveries has entrepreneurship revealed along the journey?
45:14 – As a leader, what would Aayush do differently if starting Snabbit today?
47:07 – What are the cultural learnings from building in Bombay vs other cities?
48:36 – Two years from now, what’s the best and worst case scenario?
50:22 – Closing Remarks

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