80/20 Rule for Marketing & Life by Perry Marshall | Performance Strategies Event in Milan, Italy

In the Performance Strategies event in Milan, Italy, Perry Marshall spoke about 80/20 rule for marketing & life (Sep 2018).

00:15 Good morning
00:30 Today's princinples that you receive today will be useful to you

literally every day of your life
01:04 Laid Off before publishing my book Book Name and
02:00 Perry Marshall sales career in the US
03:20 Husband Wife Conversation After Being Fired
06:10 80 20 sales and marketing principle vs techniques
07:03 Starting Slides
07:10 How to Gamble in Las Vegas (Marketing Case Study)
10:50 Racking the shot gun
12:16 Richard Koch Book the 20 80 principle
16:11 20% of the 20% own 80% of the 80%
17:25 Domain names live example
18:50 The world is more unequal than you think
19:14 20 80 rule is fractal as the nature itself
23:41 20 80 rule for World population live example
26:36 20 80 rule for Southern Airlines
27:25 20 80 rule for Hard-disk and email attachment live example
28:00 20 80 rule for Spotify music albums
29:06 20/80 Wealth Distribution Rule by Vilfredo Pareto
33:55 20 80 rule for Italy population live example
34:30 Every marketing manager must watch this fact about customers (20 80

rule)
40:00 1% of media channels have 50% of customers
40:38 20% of employees accomplish as much as of the 80% until 41:00
41:01 20% of defects contribute to 80% of warranty returns
42:20 The $2700 Espresso Machine Principle (Starbucks Marketing)
43:45 20% of customers will spend 4X of money until 50:00
50:27 How to Quadruple your sales (Espresso Machine Excercise)
51:55 20/80 Principle for Medical Marketing Live with Italian Surgeon 54:56
1:01:51 Google Keywords
1:02:36 How to calculate hourly rate?
1:10:20 Marketing DNA Test: Everybody has to sell
1:24:55 Marketing Triangle: Traffic, Conversion, and Economics
1:32:32 Email Marketing & Social Media Rule : 80% Content 20% Sales

Perry Marshall is the author of 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More book that has foreword written by Richard Koch

Get the book here:
https://www.perrymarshall.com/8020-book/

You can watch all Performance Strategies event videos about 20/80 rule for marketing & life (Italy, Sep 2018) here:
   • Performance Strategies Event in Milan, Ita...