Talking flower farming business & profitability with Serina from You Can't Eat the Grass

This was such a fun interview with Serina from You Can't Eat the Grass! Serina and Ian have been a huge inspiration for me. The algorithm fed me their content back in 2021 and I was hooked. This was when I didn't even realize flower farming was a "thing".

Serina focuses many of her videos on the flowers and selling them, but we get into flower farming business and profitability topics like:

1) Her farmer's market vs farmstand revenue and future plans to increase sales
2) Building $20 bouquets and her process/evolution
3) Rethinking about profitable $20 bouquets by decreasing the number of stems, but still increasing the value of those stems left
4) Some ah-ha's in terms of specific varieties that she has come to realize are less profitable than one may assume
5) General plan for 2024 & beyond ($100k or bust)

And much more!!

A huge thank you to Serina for her generous time. You can find them over at @YouCantEatTheGrass!

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