Wakefit's Secret: How This Innovative Sleep Solutions Startup Changed India's Mattress Market
Автор: Mint
Загружено: 2024-11-19
Просмотров: 11952
Wakefit case study | Business case study | Wakefit mattress | Wakefit furniture
Wakefit, India's largest D2C sleep solutions company is giving legacy players a tough fight. For example, Kurl-On is over 60 years old, but in 2023-24, it generated lower revenue than Wakefit, a company that is less than 10 years old. Now, Wakefit sells not just mattresses and sleep solutions, but furniture as well. But... Wakefit stores started popping up just a couple of years ago. How did they operate before that, and what was the secret to their fast rise? Importantly... can they continue to stay a disruptor? Watch!
#wakefit #startup #india
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