How Customers Think Today: Loyalty, Personalisation & CRM I Ep 04 The Marketing Bytes

Episode 04 of The Marketing Bytes with Abhinav Daharwal is now live!

In this episode, Abhinav uncovers what truly shapes loyalty today. He dives into how customer behaviour is shifting, why personalisation matters more than ever and what brands must get right to keep customers coming back. He also shares how to design meaningful CRM journeys, create seamless omnichannel experiences, and use data and automation to make smarter decisions every day.

If you’ve been trying to understand how different channels can work together to create meaningful customer experiences, this one is for you!

Plug in. Power up. Press play.


00:00 - Intro
00:00:48 - Introduction of Host & Guest (Abhinav Dharwal)
00:01:44 - Abhinav's Career Journey: From Merchandising to Marketing
00:03:55 - The Art & Science of Marketing: Data vs. Storytelling
00:05:34 - Why UAE is the Most Rewarding
00:07:44 - Centerpoint vs. HomeBox
00:09:36 - The Future of Customer Loyalty: Hyper-personalization & AI
00:11:28 - Top 3 Must-Haves for a Successful Loyalty Program
00:12:57 - Omni-channel Retail
00:15:39 - The Role of Traditional Marketing (ATL/BTL)
00:18:43 - Pre-Ramadan Strategy & Execution
00:22:54 - Mastering CRM in an Omni-channel Environment
00:26:10 - Aligning In-Store & Digital Teams
00:27:25 - AI, Automation & Creating "Customer Personas"
00:30:33 - Old School Market Research:
00:33:13 - Rapid Fire Round
00:35:49 - Advice for Aspiring CRM & Loyalty Professionals
00:37:20 - Conclusion


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