From Lab to Market: Strategic Communication for Food Safety Innovators

Food safety innovators often face an urgent challenge: ensuring that their technical expertise doesn’t remain hidden within lab reports or compliance audits. To drive adoption, influence stakeholders, and achieve market success, clear and strategic communication is essential.
In this practical session, Catherine will equip participants with actionable strategies to translate complex food safety knowledge into impactful narratives that resonate with customers, regulators, and industry partners across diverse markets.

Key Learning Outcomes:
● Understand why communication is the missing link in driving food safety innovation adoption
● Learn a three-step “Lab to Market” communication framework to position their technical work as market-relevant solutions
● Discover how to create messaging that builds trust, accelerates decisions, and enhances brand reputation
● Gain insights into adapting communication strategies for diverse regional contexts, including African and global markets
● Identify opportunities to integrate strategic communication into their existing technical and operational workflows for immediate impact

Speaker Bio
Catherine Odhiambo is an award-winning Food Scientist, Editorial Leader, and Founder of TechPalate Insights. With a background spanning food safety, quality, data science, and strategic communication, she has worked with organisations across Africa, Europe, and North America to drive impactful content strategies and thought leadership. Her passion lies in bridging technical excellence with strategic storytelling to create safer, smarter, and more sustainable food systems globally.