Disney, Starbucks, and the Blueprint Behind Tamara Muñoz-Whilden’s CEO Extraction Method

In this episode, Chrissie sits down with Tamara Muñoz-Whilden, founder of Behind the Screens, to unpack how she transformed a decade of Disney and Starbucks operations experience into a fast-growing agency that helps founders finally step out of the weeds. Tamara shares her path from burnout to entrepreneurship, why scalable systems are the “secret sauce” to consistent delivery, and how she evolved from virtual assistant to fractional COO to leading her signature CEO Extraction program. They dive into what actually keeps founders stuck in the day-to-day, how to build a business that runs without you, and why operations is both the bottleneck and the unlock for growth.

Check out Behind the Screens here: https://behindthescreens.biz
Follow Tamara on Instagram:   / tamaramunozwhilden  
Take her Bottleneck Assessment: https://behindthescreens.biz/bottleneck

(00:08:29) Strategic Transition: Balancing Risk in Entrepreneurship
(00:15:58) Scaling Expertise into Self-Funded Success
(00:18:55) Evolving Service Offerings for Business Growth
(00:24:18) Optimal Team Composition for Business Growth
(00:26:09) Optimizing Business Growth Through CEO Extraction
(00:26:35) Transitioning for Growth: CEO Extraction Strategies
(00:38:30) Iterating Business Ideas for Market Demands

Self Funded Links:

Substack: https://selffundedbychrissie.substack...
Apple:https://podcasts.apple.com/us/podcast...
Spotify: https://open.spotify.com/show/5u4zA43...
YouTube:    / @selffundedpod  

The Long Game:

I help growth-stage companies close the gap between strategy and execution for growth or exit through The Long Game. Learn more at longgametalent.com.

My Self Funded Tech Stack:

These are some of my favorite tools I use everyday in my business and podcast (affiliate links):

Collective: Powers my S-Corp from bookkeeping to paying contractors to tax prep. https://share.collective.com/mQHI7Bf

Flodesk: The easiest email platform with clean, easy-to-customize designs and a simple workflow interface: https://flodesk.com/c/19VL1X

Granola: I’ve tried several AI notetakers and this is my favorite. I take my own notes in the interface which are the enhanced after the call: https://go.granola.ai/chrissie-francona

Airtable: I’ve built my business operating system in Airtable, including my CRM, content management tool, and to-do list: https://airtable.com/invite/r/uq7tgTC3