This Changes Google Ads Keywords Forever

Google fundamentally changed how keyword match types work, and if you're still using the old strategies, you're wasting money. In this video, I reveal my secret 3-step keyword strategy that actually gives you control over which searches trigger your ads—something nearly no Google Ads expert has figured out.

You'll discover the AI Max match type that Google quietly introduced, when to use exact match vs phrase match vs broad match, and my proprietary 6-step process for controlling search terms using n-gram analysis and strategic negative keywords. This strategy has grown businesses over the past 2 years by focusing on relevant searches only.

⏱️ TIMESTAMPS:
0:00 - Why Google Changed Keywords (And Why Your Strategy Must Change)
0:46 - Keywords vs Search Terms Explained
1:21 - ESSENTIAL #1: The Secret AI Max Match Type
2:27 - How Match Types Actually Work Now (Meaning vs Literal Words)
3:06 - My Formula: When to Use Each Match Type
4:00 - Niche Products Strategy (Exact Match + Maximize Clicks)
4:31 - High Volume Strategy (Exact Match + Maximize Conversions)
5:22 - Why Quality Score Matters (7/10 Minimum)
6:37 - How to Check What Match Type You're Actually Getting
7:03 - MY SECRET STRATEGY: 6 Steps to Control Search Terms
8:15 - The Research Phase
8:33 - The Negative Keyword Problem
9:37 - Analysis
10:22 - Adding Strategic Negatives Before Campaign Launch
10:51 - My Automation Process (Days to 1 Hour)
11:10 - Step 6: Ongoing Maintenance

→ N-Gram Analysis Tool (Coming Soon - Comment if interested!)
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💡 KEY TAKEAWAYS:

Exact match no longer means literal word matching—it's about search INTENT

The AI Max match type gives Google maximum control (use carefully!)
Relevant searches = success, even with all of Google's changes
My 6-step process controls searches by excluding everything that ISN'T your top converters
N-gram analysis compresses 100,000+ negatives down to 10,000
Daily maintenance is crucial (or automate it with scripts)

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