Top Marketers: Adding Value in Multifamily-Adjacent Spaces | Amanda Parker-Wolery & Jordana Rothberg

Breaking into any new career path or industry is a daunting task. But with the advice of a veteran, that move can be a bit easier. Amanda Parker-Wolery, vice president of marketing, Organized Living, talks about her transition into marketing and how she views the industry now.

Parker-Wolery has an expertise in strategic marketing, project management and team leadership. She has been with Organized Living since 2021 but was previously in academia.

Tune in to listen to her transition into marketing, what it’s like to market in a multifamily-adjacent space, and her advice to people in roles similar to her own.

Episode highlights:
How Parker-Wolery got into marketing and her role as a creative problem solver (0:50)
The transition from higher education to marketing (3:30)
Parker-Wolery’s advice for anyone looking to get into marketing (5:15)
Why marketing is such an exciting field right now (7:00)
The results from leaning into AI (9:50)
What it’s like to market in a multifamily adjacent space (11:00)
Parker-Wolery’s advice on marketing to both owner/developers and residents from a manufacturing perspective (13:45)
Listening to pain points, asking questions and adapting (16:00)
Challenges that Parker-Wolery has faced in her marketing career and the lessons learned (18:45)

Episode originally published on April 1, 2025:
https://www.multihousingnews.com/top-...

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