How a Founder Stepped Out of the Bottleneck to Scale | Hoosier Shooting Academy - Paul Swartz

Most business owners do not fail because they lack passion. They struggle because the systems that support growth are never built early enough.

In this episode of Self-Made Is a Myth, Coach Tim Campsall sits down with Paul, founder of Hoosier Shooting Academy, to unpack his journey from PE teacher and basketball coach to business owner.

Paul shares the personal turning points that pushed him into entrepreneurship, becoming a first-time father, losing his mother, and navigating his daughter’s cancer journey. Those moments reshaped how he thought about purpose, leadership, and the cost of drifting without structure.

The conversation explores how early success can create complacency, why the owner often becomes the biggest bottleneck, and how a lack of SOPs, accountability, and clear goals slowly pulled the business off course. Paul also opens up about learning sales later than expected, breaking free from discounting, stepping into the role of being the face of the business, and rebuilding momentum through execution and systems.

This episode is for owners who started as technicians or coaches, feel the weight of carrying everything themselves, and know the next phase of growth requires structure, discipline, and leadership.

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What You’ll Learn in This Episode:

• Why early success can hide deeper operational issues
• How owners unintentionally become the bottleneck
• The real cost of discounting and undervaluing your work
• Why SOPs and accountability matter more than motivation
• How execution and systems unlock sustainable growth

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Looking To Scale Your Business:

Did you know that only 9% of businesses make it to $1,000,000 in revenue and less than 1% get to $5,000,000. The reason is that the hustle and grind that got you to $1,000,000 needs to shift to scaling strategies to go beyond. Book a Discovery Call now to learn how our ActionCOACH Business Operating System (ABoS) and business or executive coaching helps you to get unstuck and thrive to realize your personal and dreams and business goals. https://tbcactioncoach.com/discovery-...

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Timestamps:

(00:00) Welcome to Self-Made Is a Myth
(01:00) From coach to business owner
(03:00) Fatherhood, loss, and choosing a different path
(05:00) What youth basketball reveals about business systems
(08:20) Early success and the slow drift
(10:00) The owner as the bottleneck
(12:00) Missing systems, sales, and clarity
(15:50) Learning to sell and communicate value
(18:00) Why discounting hurts growth
(21:00) Rebuilding with SOPs and accountability
(27:00) Mentors and hard feedback
(31:40) Advice for owners who feel stuck
(40:00) Final thoughts on execution and leadership

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Paul Swartz was born in Arizona, raised in Spain, Germany, Italy, Florida, and Mississippi. He has been in Indiana for the past 18 years. He is married to his amazing wife, Katrina, and has 4 incredible children. Paul has spent his time in past careers teaching and coaching. His career has led him to coaching in college, high school, and he has worked with the top talent around the world. Making the tournament in college, playing for a state championship, and eventually winning a state championship have been defining moments in his coaching career.

His business, the Hoosier Shooting Academy, is a one of type concept that puts player development first and is on the cutting edge of technology. The HSA takes a development-first approach to basketball. Check out https://hoosiershooting.com if you are interested in getting involved.