How We’re Scaling Closer Control to $100K Months (Real Marketing Systems Breakdown)

In Episode 3 of Business Moves, Deon Joseph (COO of Closer Control) sits down with Grant Rieker, newly appointed CMO of Closer Control, to break down the exact marketing systems driving the company toward consistent $100K+ months.

This episode goes beyond surface-level tactics. We unpack how Closer Control:

Engineers demand before a sales call

Uses a 5-stage Facebook ads framework to nurture leads

Combines ads, content, email, SMS, and triage calls into one system

Scaled faster in Q4 — including a record-breaking Black Friday week

Builds an affiliate ecosystem instead of trying to be “all-in-one”

We also dive into the real truth about wholesaling, why it’s misunderstood, and why ethical operators will survive increased regulation.

This is a behind-the-scenes look at real operators building real systems — no fluff, no gurus.

Timestamps / Chapters

00:00 – Intro & who we are
02:30 – Grant’s transition into the CMO role
05:40 – The marketing changes that moved the needle
07:15 – The 5 awareness stages behind our Facebook ads
10:45 – Why one conversion ad doesn’t work
13:00 – Pre-sales nurturing: triage calls, email & SMS
16:00 – Black Friday breakdown: fastest growth week
18:30 – Social media: volume, value & authenticity
22:45 – Why behind-the-scenes content works
26:30 – Affiliate marketing & ecosystem strategy
30:30 – Why wholesaling gets a bad reputation
34:00 – Will wholesaling ever die?
35:45 – Final thoughts & what’s next