Brand Loyalty -ETCG1

I recently posted a question about your worst and best brand experiences on my social networks. I got some pretty interesting answers. I think brand loyalty is something the manufacturers strive for with their vehicles. Some are successful, some, not so much. I've also seen people get into a physical argument over a particular brand. The point, brand loyalty is a big deal to some. How do you feel about brand loyalty? Are you a die hard _______ fan or are you more laid back about the brand of vehicle you choose to drive?

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ETCG1