How does FMCG Sales happen? | Juno Sparks (Mini Video Series)

This video explains how Sales happen in FMCG industry through various stages involving manufacturers, distributors, retailers, end consumers.

Listen to this video to understand the entire FMCG Sales process ✅

To watch the complete Masterclass, click on this link:    • FMCG & AgriTech In Modern Trade - The Reta...  

To learn more about the speaker, here is the LinkedIn Profile link:   / mitrakash  

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About "Speaker": Mr. Akash Mitra is currently the Sales Head at Bijak, an AgriTech organization. Post his Bachelors in Commerce, he studied Management at The Robert Gordon University. He has also worked with companies like The Healthy Craving Co., Wingreens Farm, TK Maxx)

About "Juno School of Business": Juno School of Business enables Sales Professionals with industry-ready skills through experiential learning programs to accelerate their sales career.
To know more, visit "http://junoschool.org"

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Video Script
there are three sales involved primary, secondary and tertiary you do your primary income primary sales happens at your distributor level I know that there are multiple moving parts I mean distribution that can be super stockist from super stockist it goes to distributor from distributor it goes to other part your primary income your primary mode of contact everything comes from your distributor then you generate your secondary order from your retailer the distributor supplies it to the retailer from the retailer the tertiary sales happens whether it is through brand promotion promoters or merchandisers or the store itself selling but the tertiary happens when the tertiary happens automatically your secondary will happen automatically your primary will happen as well so we as an FMCG sales force always have the pressure of primary sales I believe everyone would agree on this point that will automatically happen through the end tertiary sales you have to focus on your tertiary sales you have to have contacts in the market every retailer should know you by name by face they should have your phone numbers in their mobile phones you should have their phone numbers on your mobile phones you should have an unofficial contact with them as well not just when you see them when you are going for a visit at their store try to maintain a relationship try to build a relationship even after they get off from work you can maybe go and have a cup of tea with them

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