Sir Terry Leahy | The Cambridge Union
Автор: Cambridge Union
Загружено: 2012-08-19
Просмотров: 511
Date recorded: 04/05/2011
Every little helps: the role of big business in society'
Sir Terry Leahy is a former CEO of Tesco, the largest chain of supermarkets in Britain, and the second most profitable retailer in the world. Leahy joined Tesco in 1979 and completely overhauled its marketing strategy, enjoying huge success with schemes such as the Tesco Clubcard which he devised and implemented. He became Cheif Executive in 1997 aged just 41, and significantly increased its lead as the biggest retailer in the UK. Although now one of the UK's most successful businessmen, and winner of a large number of retail awards, Leahy is a former shelf-stacker himself; during his time as CEO he visited a branch of Tesco at least once a week, staying close to the roots of the company.
This event was organized in association with Beyond Profit
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