Why Square + Gmail Are Killing Your Email Marketing Results
Автор: Jen Goff
Загружено: 2026-01-05
Просмотров: 20
Are you still sending your salon or beauty biz emails from Gmail or relying on Square and wondering why your bookings don’t match your “amazing” open rates? This episode of Glow Boss Beauty Pro’s is your wake-up call.
Host Jen Goff, your email marketing mentor, breaks down why those 40–80% open rates you see inside Square aren’t telling you the truth—and how they’re quietly killing your deliverability, sales, and client bookings.
You’ll learn why inboxes like Gmail, Yahoo, and Outlook are cracking down on bulk emails from personal Gmail accounts, and what you need to do instead to look like a legit, trustworthy beauty brand in the inbox.
✨ By the end of this episode, you’ll know how to:
Spot the red flags of using Gmail + Square for email marketing
Set up a professional sender domain (like hello@yourbusinessname.com)
Choose a real email marketing platform (Flowdesk, ConvertKit, MailerLite, etc.)
Warm up your new domain so your emails land in the inbox, not spam
Track the metrics that actually matter: open rates, clicks, offers, and engagement
If your email “numbers” look great but your calendar and sales don’t, this is the strategy shift you’ve been missing.
#emailmarketing
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