How to Win in AI Search: The Rise of Generative Engine Optimization (GEO)
Автор: Gregory
Загружено: 2025-09-03
Просмотров: 124
In this episode, we sit down with the CEO of Muck Rack to unpack the next big shift in PR: Generative Engine Optimization (GEO). As tools like ChatGPT, Gemini, and Claude change how people search, your brand’s visibility depends less on keywords—and more on where, how, and by whom you’re covered. We explore why earned media is now the gateway to AI-driven influence, how to audit your presence in LLMs, and what PR pros must do to stay ahead. The big takeaway? If you’re not showing up in AI-generated answers, you’re already falling behind.
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