147. The Real Reason Your Networking Isn’t Turning Into Clients

What if bringing in clients has nothing to do with saying the perfect words, having a flawless elevator pitch, or finding the “right room”? What if the magic is actually in trusting your natural gifts of connection, communication, and service?



In this episode of Doing Business Like a Woman, Melissa shares the most important step in any marketing plan: nurturing relationships.



You’ll learn:




• Why relationship always comes before revenue


• How trust is built through frequent and intentional connection


• Why women are naturally built for networking


• The difference between get energy and give energy


• How to build simple next-step invitations that grow relationships with ease




Let this episode be a gentle reminder to lean into your natural gifts. With a bit of support, marketing can be simple, magnetic, and even fun!

Timestamps:



00:00 — Melissa’s introduction about a gorgeous fall morning, the northern lights, and setting the tone for nurturing relationships
1:30 — The three steps of a simple marketing plan (and the most important one)
03:00 — Why embodying your business value makes marketing magnetic
04:00 — “I’m doing so much… why am I not getting clients?”
05:00 — What if every room is the right room because you are there?
06:00 — Trusting yourself: your words, your energy, your value
07:00 — Relationship before revenue
08:30 — Showing up with intention to connect instead of pressure
10:00 — The “trust recession” and today’s longer buy cycle
12:00 — Women are natural nurturers, and that’s a business superpower
13:00 — Give energy vs get energy in business
16:00 — Understanding your client journey and simple next steps
18:00 — Zig Ziglar’s wisdom: help them get what they want
20:00 — The tomato garden metaphor (nurture until they ripen)
23:00 — Practical ways Melissa nurtures in her own business
26:00 — How often relationships actually need connection
29:00 — Invitation to build your own intentional, simple client journey

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