5 Best Copywriting Formulas For Your Business

Best copywriting formula to implement in your business marketing

Number 5: The 4 C's, clear, concise, compelling, and credible. This formula is perfect for landing pages and social media because it takes the guesswork out of wording and presents things in an easy-to-understand way.

Number 4: The P.A.S. formula, problem, agitation, solution, is our favorite formula because it works best with sales pages and sales letters. You present the problem, use emotion to get it across, then present the solution and offer.

Number 3: Before-and-after bridge, which is the opposite of PAS because you start with the positive and seek to inspire your customer.

Number 2: AIDA is the mother of all formulas, it is the macro of other copywriting formulas. If you want to look at your sales copy from a holistic perspective, you should try it.

Number 1: Storytelling, although not our favorite sales copywriting formula, it is still extremely effective when done well.