Finally, Some Good News: Using Giving USA Data for Fundraising Planning

In this episode of The First Day from The Fundraising School, host Bill Stanczykiewicz, Ed.D., brings a dose of optimism as he dives into the newly released Giving USA 2025 report, spotlighting charitable giving in 2024. The big headline? Americans donated a record-breaking $592.5 billion, a 6.3% increase in current dollars and a healthy 3.3% bump after adjusting for inflation. It’s a hopeful sign for fundraisers everywhere, proving that the spirit of giving hasn’t just survived, it’s thriving.

Bill zeroes in on individuals and corporations as the twin engines powering this philanthropic boom. Individual giving soared by 8% in current dollars (5% after inflation), despite the lingering psychological cloud of inflation hanging over many households. Corporations also stepped up with their most generous year yet, contributing $44 billion, up 9% in current dollars and 6% inflation-adjusted. Even with uncertainty in the air, the data reflects a confident commitment to giving from both people and businesses alike.

Foundations, while still doling out over $100 billion for the third year running, saw a slight dip after inflation, down just half a percent. But context is key: their giving had ballooned during the pandemic, so this modest decline is more of a breather than a backslide. Even better news? Every single one of the nine charitable sub-sectors saw growth in current dollars, an all-subsector upswing that’s happened only 14 times in 40 years.

So what’s a savvy fundraiser to do with all this good news? For starters, keep the momentum going. Bill urges fundraisers to tap into the enduring generosity of individuals and corporations, focus on stewardship (that’s fundraising between the asks), and expand outreach beyond just affluent households. With millennials rising in generosity ranks and AI tools freeing up time for more personal donor engagement, the moment is ripe. And remember: planning for multiple scenarios, economic boom, bust, or somewhere in between, keeps your strategy agile and your outlook optimistic.