Interview with Bianca Senna, CEO of Senna Brands

“I am not designed to come second or third, I
am designed to win.” — Ayrton Senna 🏎 🇧🇷

The story of Ayrton Senna and TAG Heuer is a
legacy built on a shared passion for speed, precision,
and innovation — a partnership that began in 1988 and
continues to inspire generations. ⌚

Bianca Senna, CEO of Senna Brand and Director of
Branding at the Ayrton Senna Institute — an organization
dedicated to creating opportunities and providing
education for young Brazilians — reflects on her uncle’s
enduring influence. 🏁
The niece of the Formula One champion speaks about Ayrton
not only as a driver but also as a human being beyond the
track. She shares insights into his deep sense of
responsibility toward his family and his country, Brazil. 🚥


Chapters:

00:00 - 04:11 Trailer Interview
04:12 - 04:57 Introduction
04:58 - 07:43 Netflix Series
07:44 - 08:31 Designed to Win
08:32 - 09:06 Man of action
09:01 - 10:33 Master of the Rain
10:33 - 11:46 The time for an F1 Driver
11:46 - 13:13 McLaren F1 team now
13:13 - 15:57 TAG Heuer and Senna
15:58 - 18:37 Instituto Ayrton Senna
18:27 - 20:58 Ayrton Senna Humble
20:58 - 23:24 Final





Songs:

Track title / Genre / Mood / Artist
Keep Climbing / Cinematic / Dramatic / The Soundings
Sydney’s
Skyline / Dance &
Electronic / Calm / ALBIS
Van Life
Rager / Dance &
Electronic / Inspirational / Everet Almond
Reviver / Cinematic / Angry / The Grey Room
/ Density &
Time
Reasons / Pop / Calm / Anno Domini
/ Beats
Immortality / Cinematic / Bright / Aakash Gandhi
Euphoria / Dance &
Electronic /
Dramatic / Dyalla
Final Boss /
Battle / Dance &
Electronic /
Calm / Rod Kim
Keys to
Unravel /
Cinematic / Dramatic / The Soundings
The Road To
Mordor /
Cinematic / Dramatic / Ezra Lipp
Hopeful / Cinematic / Dramatic / Nat Keefe