Bringing a new product to market - Reynolds Hurling

Barry Reynolds of Reynold Sports has created a revolutionary new hurl using composite materials rather than traditional wood. In this case study, Barry explains how he spotted a market opportunity for a new, innovative product.

He describes his approach to innovation, including how he researched, tested and developed his prototype before placing it on the market. He also offers insight into the support and funding he accessed along the way.

This case study is part of our guide on using innovation to start or grow your business: https://www.nibusinessinfo.co.uk/cont...

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Timestamps
00:00 Introduction to Reynolds Hurling
00:45 Developing a new composite product
01:10 Starting a quest for the ‘perfect hurley’
02:08 Working on our proof of concept
02:44 Getting our prototypes tested
03:24 Tips for taking a product to market