How to Stay Human in AI Marketing | Audacious Insights from Mark Schaefer

Can you be efficient and authentic in a world dominated by AI?
In this episode of She Talks Business, I sit down with globally recognized marketing futurist, Mark Schaefer, to discuss his new book, "Audacious: How Humans Win in an AI Marketing World."

Mark’s helped the world’s biggest brands, including Adidas, Dell, P&G, and Microsoft, cut through the digital noise with bold strategies and AI-powered marketing. He’s a keynote speaker, Rutgers faculty member, and bestselling author of 11 books used in over 50 universities. Named one of the world’s top three most inspiring marketing leaders in 2024, Mark knows exactly what it takes to stay human in a hyper-automated world.

📌 What You'll Learn In This Episode:
Why “audacity” is the word marketers need now
The overlooked human skill that’s now your biggest advantage
What marketing leaders must understand to stay relevant
How AI is creeping into human interactions and causing distrust
How to embrace new tools without distancing yourself from your network and your customers

Where To Find Mark:
His website: https://businessesgrow.com/
His Facebook:   / mark.schaefer3  
His Instagram:   / markwschaefer  
His LinkedIn:   / markwschaefer  
His X (Twitter): https://x.com/markwschaefer
His YouTube:    / mwschaefer  

#MarkSchaefer #LisaLarter #AuthenticBranding #AIandMarketing #HumanMarketing

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ABOUT SHE TALKS BUSINESS

Building a business is hard work and all-encompassing. There’s no one-size-fits-all and no perfect way of doing things. She Talks Business dives into all aspects of what makes a business work—strategy, marketing, finance, operations, and more. Be sure to subscribe where you listen to your podcasts.

A LITTLE ABOUT LISA

From high school dropout to the leader of several 7-figure companies, I have been helping business owners develop strategies that increase sales and profits in the digital marketing space since 2008. This work has influenced 1000s of small business owners and helped them to vastly improve the performance of their companies.

As a business strategist and coach, I fully believe the best investment you can make in your business is in you. When you, the leader of your business, become more strategic, improve your skills and abilities, and learn how to generate the kind of results you want – you become unstoppable.

WAYS TO CONNECT WITH LISA

Connect with Lisa Larter on LinkedIn:   / lisalarter  
Follow Lisa Larter on Facebook:   / socialmediaforyourbusiness  
Follow Lisa Larter on X (Twitter):   / lisalarter  
Follow Lisa Larter on Instagram:   / lisalarter  
View her website: https://lisalarter.com/
Subscribe for business growth insights and new podcast episodes: https://lisalarter.com/limitless-grow...