Inbound Marketing Explained by Maddy

Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t always want, inbound marketing forms connections they are looking for and solves problems they already have.
Reaching prospects or buyers online has become more critical than ever because new-age buyers or consumers do their research online before making a purchasing decision. They have changed the way they work with businesses and no longer want to be inconvenienced with cold calls or presumptuous emails.
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