CRACKED RACQUETS CEO DALTON THIENEMAN ON BRINGING COLLEGE TENNIS TO THE MASSES | FULL PODCAST

Cracked Racquets provides coverage of pro, college and junior tennis like nobody else in the industry. Their CEO and founder Dalton Thieneman joins the podcast to explain how the company was created, and in less than a decade became a destination for fans of the game. Thieneman explains the company's approach to broadcasting, and dives into their revolutionary "CrossCourt Cast" that enhances and expands college match broadcasts like never before.

The CEO shares his own personal story as well, which features a day job as a lobbyist in the state of Indiana. Cracked Racquets features several successful podcasts, partnerships with ESPN and the Intercollegiate Tennis Association, and has added pickleball and volleyball broadcasts to their catalog. Watch this episode's guest Dalton Thieneman, the man behind the media juggernaut. Hosted by Mitch Michals.

Timestamps:
0:00 Intro
1:37 The Cracked Racquets CEO and Founder reflects on what he built
3:04 Working with two other individuals with unique backgrounds to form this tennis company
4:36 Thieneman's introduction to tennis
5:55 How Thieneman discovered a love for tennis
7:05 Tennis always provides an opportunity to work on your game, regardless of level
8:35 Thieneman graduated from Indiana Law School and works as a Lobbyist as well
9:55 Finding community and purpose in tennis as an adult
10:30 Thieneman's curiosity for improving sports broadcasts
11:15 There was a void in junior tennis coverage, and that's where Cracked Racquets stepped in
13:25 Podcasts were the foundation of Cracked Racquets as it entered the media space
14:15 Balancing edgy content with the "buttoned up" nature of tennis
16:00 Cracked Racquets has partnered with several college conferences to broadcast matches
18:32 The boom of tennis in the last several years has brought new tennis fans and perspectives
19:25 How can tennis content creators be innovative while remaining in the sport's good graces?
20:20 Thieneman on why ripping on the tennis powers is not the way to get things accomplished
21:42 The "CrossCourt Cast" has revolutionized how college tennis is broadcasted
23:00 CrossCourt Cast leverages top-notch software to create an NFL Red Zone like viewing experience
24:30 Cracked Racquets aims to shine the light on the college and junior players that don't receive the same coverage
26:04 The parents and fans of the players have to love Cracked Racquets
27:38 Thieneman on when his little brother passed him on the tennis court
28:45 Cracked Racquets gives athletes the platform to speak for the first time in a lot of cases
30:30 Thieneman on Cracked Racquets entering the Pickleball space
31:50 How a partnership with college volleyball came to be for Cracked Racquets
33:23 Cracked Racquets continues to expand and add sports to their broadcast coverage
34:05 Thieneman continues to balance his day job in the legal field with his media company
35:10 What's next for Cracked Racquets
36:10 Partnering with ESPN and the ITA is a testament to what Cracked Racquets has accomplished
38:18 Thieneman is on the Board of Directors and served as president for D.A.R.E. Indiana
39:45 Thanks to Dalton Thieneman for appearing on The Inside-In Tennis Podcast!




You can listen to this episode here:
Apple: https://t.co/8VnJKtdTTz
Spotify: https://t.co/UnUN5XNlrQ
iHeart: https://www.iheart.com/podcast/269-th...

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