Prfkt® | The Beauty Industry And Me

Our campaign, 'A Beauty Industry That Looks Like You', is here to amplify change.

In this film, we follow the lives of six diverse individuals, each with their own story, their own challenges, and their own perspective on the British beauty industry. Their stories shed light on what it means to find your place in an industry that hasn’t always made space for everyone. You’ll hear their personal experiences, both the struggles and the triumphs, as they share what beauty means to them in a world that’s beginning to reflect real diversity.

#britishbeautyweek #britishbeautycouncil #diversity #beautyindustry