KBB.com Creates First-Ever NFT

This year, for the first time ever, consumers will see Kelley Blue Book’s 95-year automotive knowledge visually come to life. After completing head-to-head testing, evaluation and data analysis of more than 300 2022 model-year vehicles across 18 major categories, today Kelley Blue Book revealed the 2022 Best Buy Award winners – with the coveted trophy for the Best New Model awarded to the 2022 Ford Maverick.
In honor of the 2022 Best Buy Awards, Kelley Blue Book is giving one lucky consumer an opportunity to own a piece of automotive brand heritage with their own animated non-fungible token (NFT) that brings to life Kelley Blue Book’s 95 years of trusted automotive knowledge and showcases the evolution of cars. “Model NFT by KBB.com” will be available for auction on OpenSea from December 16 through December 21, 2021. Consumers can visit @KelleyBlueBook on Twitter for more details.
To view the multimedia release go to: https://www.multivu.com/players/Engli...