The 1970s Executive Car Story

In 1970 there was a battle for the British executive car market, with 16 different models available across Europe. It’s a fight that was even more intense by the end of the decade, and it’s something I remember well. This is the sort of car my father was purchasing, and I often went along with him to “kick the tyres” so to speak. I’m not going to talk about ultra luxury cars like Rolls Royce, Bentley, Aston Martin or Jaguar, although Mercedes has snuck in there, mainly because they were used for more regular transportation in Germany. I’m thinking more the premium mass market that was occupied by Rover in the UK and BMW in Germany, and I’m going to stick with large 4 door mostly saloons, no 2-door mid-life crisis cars!

There's a part 2 to this video:    • Even MORE 1970s Executive Cars!  

Links to videos on some of the cars I talk about here:
Citroën CX:    • The Citroën CX Story  
Citroën DS:    • The Citroën DS - a car from the future?  
Citroën SM:    • The Citroën SM Story  
Ford Granada:    • Ford's bit of luxury. The Ford Granada Story.  
Opel Omega:    • The Vauxhall/Opel Omega Story - Bare bones...  
Princess:    • Was the avant-garde Princess ahead of its ...  
Rover SD1:    • Rover SD1 - Why did this Ferrari-inspired ...  
Range Rover:    • The Range Rover Story (1970-1994)  
SAAB 900:    • Why did the Saab 900 use an old Triumph en...  
Volvo 200 series:    • A beautiful box? The Volvo 200 series Story  
I talked about the British Leyland management / union problems in the Princess Optional Extra video:    • British Leyland Princess - Optional Extra  

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