Your CRM is your business strategy 💡

Your CRM is your business strategy.

Lauren Ryan, Senior Corporate Solutions Engineer & CRM Competitive Expert at HubSpot, shares when she saw #RevOps emerged as a discipline.

The more CRM implementations teams completed, the clearer it became that you can’t successfully implement technology without a cohesive strategy.

Implementers became the people who understood how businesses actually operate because they saw:
• The executive vision of what’s supposed to happen.
• The reality of what end users are actually doing.

CRM implementations begin to fail when the disconnect between these pieces start to show.

This is why RevOps and #ChangeManagement are 100% key to a successful implementation. They align people, processes, and technology around shared visions and goals.