Learning from Viking Cruises strategy of intentionally pointing out what they are not.

In business, trying to please everyone often means pleasing no one. Viking River Cruises knows this—no casinos, no umbrella drinks, no photo packages. They focus on travelers who want cultural immersion and simplicity.

At Saglo Companies, we take the same approach. We're not chasing Class A Publix centers or offering quick-flip investments. Instead, we focus on what we do best:
⭐ Neighborhood & community shopping centers (mostly Class B)
⭐ Long-term investing with 10+ year horizons
⭐ Cash flow-focused returns—not short-term IRR hype
⭐ A 49-year track record as our own largest investor

We're not a REIT, and we're not a syndicator promising 20% IRRs on a 3-year flip. We're in it for the long haul.

Focus on your strengths. Serve your core customers. That's how you win.



📌 About this Channel:
I'm Hue Chen, a real estate investor and operator focused on shopping centers and retail CRE. I share insights on leasing, acquisitions, operations, tech, and scaling a management company.

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