EP35: PostScript is more than a tool with Mike Manheimer
Автор: SAAS Operators
Загружено: 2025-12-08
Просмотров: 5926
In this episode of the SaaS Operators Podcast, we talk to Mike Manheimer, CMO at Postscript, about what happens when AI, services, and SaaS all converge around a single outcome.
Mike shares how Postscript measures its success on customer economics, not feature usage, why only a small slice of their base needs a full “done for you” service, and how they think about threading the needle between automation and human operators.
We cover why support is ground zero for AI driven cost cutting, why lifecycle and SMS are still guarded by brand taste, and how the next wave of SaaS winners will be the ones that can prove they drive better outcomes than the internal team, without flattening every brand into the same generic voice.
00:00 The Shift in SaaS Expectations
02:36 Understanding Customer Outcomes
05:31 The Role of Professional Services in SaaS
08:31 Evolving Customer Expectations
11:36 The Balance Between Automation and Human Touch
14:40 Organizational Behavior and Software Adoption
17:28 The Future of AI in SaaS
20:35 Navigating the Complexity of Brand and Performance
23:40 The Role of Taste and Direction in Marketing
31:00 The Importance of Brand in a Competitive Landscape
32:09 Cultural Tastemakers and Brand Vision
33:15 Niche Markets and Cultural Definition
36:49 The Economics of Brand and Consumer Behavior
40:26 AI's Role in Personalization and Consumer Choices
48:15 Balancing Brand Success with Consumer Needs
Доступные форматы для скачивания:
Скачать видео mp4
-
Информация по загрузке:
